Candy Cloud Company
Bringing customers to Cloud 9 one order at a time.
Candy Cloud Company is a local creamery and specialty drink shop looking to expand its reach to a new level. Going from an event-based business to a traveling food truck to now having brick-and-mortar locations, Candy Cloud was truly reaching for the clouds. They have a minimalistic vibe so they can focus on creating high-quality products for each customer. Looking for the next step, in building a community, we stepped in.
Social Vision embraced the power of social media and influencer marketing to expand its reach and foster meaningful engagement. As our client aimed to franchise and expand their presence, we recognized the significance of connecting with the right audience. Through a well-crafted blend of paid and organic advertising, combined with strategic collaborations with local photographers and videographers, we ensured a captivating mix of professional and user-generated content on their social platforms. Experience the impact of our tailored approach and propel your brand towards unprecedented growth and visibility. Book a Passion Marketing Session with us today and unlock your business's true potential!
Fueling Growth, Reach, and Sales
By crafting compelling and personable copy that resonated with Candy Cloud's audience, we achieved remarkable results. Our efforts led to an impressive surge in followers, reaching tens of thousands of new and existing accounts, and fostering a thriving online community, all while driving sales.
Recognizing the significance of both local and strategic reach for Candy Cloud's expansion plans, we strategically prioritized both aspects on their social media accounts. Discover the power of impactful messaging and targeted engagement for your business.
Strategic Collaborations for National Brand Recognition
With aspirations of nationwide recognition and franchising, we recognized the importance of collaborating with influencers in key locations.
Our team includes an expert influencer who understands the intricacies of influencer partnerships, leveraging their firsthand knowledge. While we engaged with influencers of various follower counts, our primary goal was to create an irresistible appeal that made influencers eager to collaborate with us.
The Data
Paid Impressions Reached 112,408 Accounts
With just $1,700, we reached an astounding 112,408 accounts at an incredibly low cost of $0.29 per metric. Our captivating still image and video ad creatives led to 1,892 clicks, driving customers to order their favorite drinks. Discover the power of effective advertising on any budget!
Following Increased by 2,055 Accounts
Candy Cloud's Community Comes Alive! In just 4.5 months of collaboration, we witnessed a remarkable growth of 2,055 new followers across three social platforms – that's an impressive 457 new followers every month! Together, we created an engaging and thriving community that keeps on growing!
47,800 Interactions and Counting
Recognizing the value of our growing follower base, we dedicated ourselves to nurturing meaningful interactions throughout our partnership. By tailoring a distinctive engagement strategy for each platform Candy Cloud actively utilized, we witnessed a substantial boost in overall engagement. We built a vibrant online community that thrives on genuine connections!
Creating Warm Collaborations
Our strategy involved cultivating authentic relationships with various influencers, with the ultimate aim of nurturing a network of warm connections. Through consistent engagement, we developed close ties with 10 influential accounts, engaging in regular online conversations. Among them, we found a perfect influencer for local collaborations, solidifying our commitment to creating meaningful partnerships for Candy Cloud's success.
Organized Processes and Optimizing Production Costs
We understand the importance of streamlined photoshoots. To maximize efficiency, we meticulously organized shot lists accompanied by mood boards, providing clear guidance to our photographers from the moment they stepped through the door. While allowing room for creativity, our well-planned approach helped optimize production costs and ensured that every essential shot was captured flawlessly for Candy Cloud's visual content needs.
“I looked through your latest shot list and it looks great! I think we will be way more organized, thank you!”
Ready to harness the transformative potential of passion-driven marketing for your business?
Embark on your path to success by scheduling a game-changing Passion Marketing Session today.