Hey all! Welcome back to the #SocialBlog!
Content creation is a science, not something you should do on a whim. It’s so important that your company has a content calendar because if you don’t, you’re doing it wrong.
Without a content calendar you are most likely having the following issues:
· Wasting time
· Not being strategic
· Unorganized digital marketing campaigns
I’m going to give you 5 steps to create your company’s content calendar.
1. Determine what platform you want to use to house your calendar.
You can use something as simple as a Word or Google doc or as high tech as a specialized app.
Personally, I use an Excel spreadsheet that is color coded based on the platform (Facebook, Instagram, LinkedIn, Blog Post, etc).
You can definitely be more in-depth with your content calendar including copy, graphic, author, editor or time of post, but as a one-man-team, I like to keep it simple! I do have a few content templates that include contract team members and those will be a little more in-depth like the one below.
It’s important that based on your industry you include key dates and holidays throughout the year. Since I work mainly in healthcare marketing, I include awareness days/weeks/months that are health-related. I also include some fun awareness dates for marketing such as Small Business Week in May or Selfie Day in June. These awareness posts can be a fun way to break up your content and bring your company’s culture into its digital community.
2. Time to get organized with your content!
This calendar is the way to not only organize your content but keep your team on track. You can choose how far out to create your content, however, I would suggest anywhere between 1 and 3 months based on the size of your company.
It’s important that based on your industry you include key dates and holidays throughout the year. Since I work mainly in healthcare marketing, I include awareness days/weeks/months that are health related. I also include some fun awareness dates for marketing such as Small Business Week in May or Selfie Day in June. These awareness posts can be a fun way to break up your content and bring your company’s culture into its digital community.
3. Scheduling out your content.
After organizing your content for the month it’s time to get your content scheduled out.
Try to schedule out your content at least a week at a time if not further out. Buffer has settings where you can even schedule out Instagram stories if that is part of your content strategy (which it should be since it’s a hot trend in 2020, but we can get to that later).
Scheduling your content out in advance can help you save time, reduce mistakes and ensure you’re being strategic. Your campaigns will start to flow better and you’ll see your company start to plan out its marketing initiatives earlier.
4. Start engaging and growing your community.
Since you’ve had time to think through your content and you can better connect with your audience it’s now time to engage and grow your digital community!
Start inviting people to like your page, reply to comments and thank the followers that are sharing your content. Grow your brand and connect with your following.
5. Time to analyze.
Using a third-party platform like Whatagraph, you can now track your content and see what is liked by your audience. Using this data, you can optimize your content calendar to better fit your audience and their interests.
After optimizing your content calendar, make sure that you are on the right social media platforms in order to create meaningful content.
Get to organizing!