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Choosing the right social media platform for your business

Updated: Feb 25

Hi all! Welcome to the #SocialBlog! When starting your business's online community some people think that you must be on every platform just because. In reality, this is creating more work for you and your team. Let's get strategic when picking which social media platforms your business should be active on to help reach your goals!





Your business is FINALLY ready to launch, and you are on your last “to-do” item before being official: social media accounts. So many business owners think the best way to set up their social – keyword– to your audience. You don’t want to waste your time and energy on Twitter if the vast majority of your audience will be on LinkedIn.


It’s so important to be strategic when picking what social media platform your business is on. You should think about your content and if you have enough high-quality content that is relevant – key word– to your audience. You don’t want to waste your time and energy on Twitter if the vast majority of your audience will be on LinkedIn.


Social Media Demographics Base on Platforms:


Facebook

  • More women are active on Facebook than men.

  • Ages 18 to 49 are the most active.

  • You will most likely be able to find your target audience on here.


Twitter

  • Younger –19 to 29– Americans are active.

  • You are more likely to reach people living in the suburbs and highly populated cities.

  • With the shelf life of Tweets being so fast (~15-minute average) you must add eye-catching graphics, photos and videos to keep engagement high.


LinkedIn

  • Most popular with college graduates, high-income earners and industry experts.

  • You are more likely to reach people living in the suburbs and highly populated cities.

  • This is a great spot to use industry-related blogs and longer articles.

  • LinkedIn is going through an upswing of engagement, if you want to be seen as a professional it's time to create an account.


Instagram

  • Younger –18 to 29– Americans are active.

  • Women are more active on Instagram than men.

  • This platform is constantly adding new functions so be sure to keep up!


Pinterest

  • Mainly used by women ages 18 to 49.

  • Great platform for blogging, recipes, design and shopping, but you need eye-catching graphics or most will not stop scrolling past your content.


Snapchat

  • 23% of the users have not graduated high school.

  • Disclaimer – the “older” generation is growing! More than half of its new users are 25 years and older.


YouTube

  • 18 to 49 years of age are most actively watching.

  • You are more likely to reach people living in the suburbs and highly populated cities.

  • You will most likely be able to find your target audience on here.

  • High-quality videos are preferred.



Now that you know where your audience is, focus on what you have the capacity and ability to do. If high-quality and engaging photography is in your abilities jump onto Instagram, but if you do not have the engaging content you need to stay off that platform until you have the ability to create that content.


Do not, I repeat, do not feel like you are missing out because you are not on a certain platform. Grow on other channels and then you can expand to other platforms later. Don’t overwhelm yourself –or your employees– with trying to be everywhere at once. Pick one –maybe two– platforms and stick to those until you master them.



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© 2020 by Social Vision LLC.                   Belvidere, Illinois | carolyn@socialvisionllc.com

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