Is Parler right for your business?

Is Parler right for your business?

Are you on the #twexit bandwagon? Parler is turning into the next “hot” social media platform due to the growing censorship on platforms like Twitter and Facebook. Parler has been around since August of 2018, but has recently seen a large boom in users because of the...
What is a persona and why is it important?

What is a persona and why is it important?

The process of creating your business’s persona is enlightening in itself. You’re crafting your personas by asking yourself detailed and specific questions about your “ideal” customer. Having your team brainstorm both alone and as a group to come up with these...
How to Better Read a Room: A Communications Strategy

How to Better Read a Room: A Communications Strategy

When injustices, political views, religions, natural disasters and other topics become prominent in your community you may find yourself as a business owner thinking about your communications strategy and how you can better align your brand during these times. This...
Do Not Stop Digital Advertising During COVID-19

Do Not Stop Digital Advertising During COVID-19

Hi all, and welcome back to the #SocialBlog! With all the uncertainty it’s understandable to tighten up your budget. You may be thinking about closing your doors, stop marketing tactics or how to reconstruct your communication strategy. It’s important to make a...